A rumoured (and at this point it's merely just that) entry into Canada by one of the US's biggest Cell phone providers has Robellus (Rogers, Bell and Telus) crying foul. You see, they are prohibited from entering Canada outright, but they are apparently sneaking in through the backdoor by attempting to acquire one of the upstart networks that are, at this point, unable to provide coverage outside of major metropolitan areas. Which begs a few questions from this simpleminded blogger:
1) Why are three largest cell phone providers in the country (and infact the only 3 to provide nationwide coverage) so chummy? It's supposed to be a cut throat, no holds barred fight to the death in outdoing each other to give their subscribers the best bang for your buck right? Yeah, not so much....not anymore anyway.
2) Why are they so scared of competition outside of their own comfortable little circle? If they were so confident in their product and offerings, you'd think they would have the mentality of "fine, come on in, we will crush you because we are the best".
So how are they combatting this potential "invasion"? Are they eliminating the "handcuffing" of 3 year terms? Well, sort of, they knocked most new ones to 2 years, and Telus, Bell and Rogers are offering some attractive offers in their respective "discount" brands of Koodo, Virgin and Fido....but they give those kind of offers every year....it probably has little or nothing to do with Verizon.....so what are they doing to pre-emptively rally Canadians to their side?
They are doing radio, newspaper, and TV ads....lots of them, and why not? Rogers and Bell also control most of the other media as well, right? And what's worse is how patronizing and insulting the whole thing is to us as Canadians.
They are painting themselves as hardworking pioneers who built nationwide cell coverage into what it is today, because really, who's heard of Clearnet, Cantel, and other companies that did a lot of the heavy lifting, but were gobbled up by, yep, Rogers, Bell and Telus. They prey on our patriotism and make us feel guilty for even considering leaving them. "We can't give you a no-term no contract monthly phone plan without a catch....but you would be pleased to know we are Canadian too!"
Personally, I think Verizon should be allowed in, even if I don't give them my business. There is nothing wrong with competition (and I mean real competition, not 3 poker buddies playing with our money). I used to be a Wind customer and I would still be, if it didn't become more expensive due to me spending lengthy periods outside of their coverage areas. I know I would like more selection, and I don't think I'm alone. So my advice to Robellus is to simply stop treating us like idiots. Stop arrogantly assuming we will never leave. If Verizon came in and offered a more attractive plan than either of you, then I wouldn't think twice. I have a feeling that a lot of people wouldn't either.